Servants' News

April 1995

Live Talk Radio


“And this Gospel of the Kingdom will be preached in all the world as a witness to all the nations, and then the end willl come.” —Matt 24:14

“But when they persecute you in this city, flee to another. For assuredly, I say to you, you will not have gone through the cities of Israel before the Son of man comes.” —Matt 10:23


God has opened some incredible doors for us! One of them is talk radio. We must act fast to take advantage of these opportunities. Strike while the iron is hot!

While talk radio has existed for years, it has recently surged in popularity. The once-expensive telephone connection hardware can now be found at some of the smallest local radio stations.

The American people are just not as interested in the taped radio/TV presentation anymore. We know that the "creative" media master can make day look like night, bad look like good, or anything else he so desires given enough time to carefully prepare a script and employ the latest technological tricks. We have heard and seen it done from Hollywood for 30 years. And now we see it from Washington DC.

Live presentations are where it's at. You cannot hide behind carefully constructed deception. People tend to trust you more if you're not afraid to face the mike live. It's just you, the listeners, and God; no expensive production costs. Those interested in learning more will have a local person to contact.

The greatest advantage to live talk radio is instant communication. Take what myself and a call-in guest speaker were doing the other day. He was speaking about a fundamental Bible topic from the comfort of his own home in another part of the country. We were having a conversation with which close to a million Las Vegans had the option of listening into. Any listeners with questions could call 731-1230 and get immediate answers. Instant gratification! No six-week wait! For every person that calls in, there are usually hundreds of others listening. The same questions a caller asks have probably entered many of the other listeners minds. So for every single caller that receives an answer, many are edified. And if no one asks your question, you can always make the call yourself!

The work God does often mirrors society. In the 30's, 40's and 50's, America was making a transition from a rural society to a centralized corporate America. Herbert Armstrong had a desire to want to reach more than just a few thousand people in Western Oregon. He formed a large, centralized, hierarchical organization that did the work through the traditional means of his day: mass communication channels like TV, radio and print. Now, communications technology has advanced to where everyone can be an independent contractor. Corporate employees put in their hours sitting in front of word processors in home offices connected by a modem. More pioneering individuals run their entire operations this way. Quality publications can be produced with home desk-top publishing equipment. Near-instant written communications are possible via Electronic mail.

Talk radio and cable TV are fulfilling Andy Warhol's pronouncement that in the future everyone would be famous for fifteen minutes. Regular Joe's make their voices heard nationwide by dialing up Rush Limbaugh live on the air. The class “clown” can now reach millions by mailing a tape of his best shenanigan to America's Funniest Home Videos.

Although it is another subject, I cannot let this article end without mentioning radio's big brother, television. Public-access cable TV is another open door. Cable TV systems are required to provide a public-access channel for local use. This allows individuals in the community to voice public concerns. For instance, the United Artists cable system for North Hollywood, California, has a state-of-the-art studio and production facility. They supply equipment and crew free of charge! And they'll let you go on the air and say anything. Interestingly, the public access cable-waves are not under the jurisdiction of the FCC.

I am convinced that God has swung open the massive talk radio door to, among other things, warn Israel of what is coming. In this day of propagandized mass media, talk radio is a bastion of truth and free speech. Some taped religious programs have already been forced off of local stations for what they have said about homosexual lifestyles or political policies. There may be a tie-in with free speech and the Philadelphia work. Philadelphia is the birthplace city of our Constitution, which instituted freedom of speech and worship. Free speech is an open door through which the Good News and the Ezekiel warning message must go.

Does talk radio bear fruit? So far, at least ten people with no previous Sabbath-keeping background have begun keeping the Sabbath from the efforts of The Eagle Show, my half-hour weekly program. About five continue to do so on a regular basis. One has been baptised. While this may seem small, the cost per person is far less than most "big media efforts." The air-time has been provided to me in exchange for working a difficult-to-staff graveyard shift.

I would be most interested in talking with or helping out anyone interested in doing a similar thing in another city. You can reach my voice-mail box at any time: 702-263-5852 or write to me, Lee Clark, at 1115 S. Casino Center #132, Las Vegas, NV 89104.

—Lee Clark

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